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CASE FILE02Archived

Uzhavan

A modern way for farmers to sell straight to customers — and my first real React build.

an archived build from an earlier chapter — kept here for the record

REACTMARKETPLACETEAM
ROLE
Developer · Team Learners
PLATFORM
Web · React
FOCUS
Marketplace · Frontend

SECTION 01

The Real Problem

Farmers grow the food but capture the least of its price. By the time produce reaches a customer it has passed through layers of middlemen, each taking a cut, and the grower is left with whatever's left over. We wanted to see how much of that gap software could close.

The idea was Uzhavan — a platform where farmers list and sell directly, with the produce routed through cold storage instead of a chain of resellers. If we could remove the middle layer, more of the money would land where the work happened.

SECTION 02

The Approach

We built it as a team, Team Learners, and I worked on the React front end — the farmer-facing self-service side where produce gets listed and browsed. It was my first real React project, so I was learning components, state, and the marketplace flow while shipping it.

We leaned on a cold-storage model to keep produce fresh between grower and buyer, and kept the farmer's path deliberately simple — even down to adding products over SMS — because the people using it wouldn't all be sitting at a laptop.

SECTION 03

What I Built

  • A React front end for the farmer-facing marketplace and self-service listing.
  • A cold-storage-backed model that routes produce around the usual reseller chain.
  • A low-friction way to add products — including over SMS — for farmers off the desktop.
  • Supporting pages: schemes, educational material, and a produce-price view.

SECTION 04

What Changed

  • It aimed to cut the commission that middlemen skim off fresh produce and return that margin to the farmer.
  • My first real taste of React and of building something as a team, owning a slice while the whole thing came together.
  • Kept on the shelf — the project that taught me component-thinking and why the user's context shapes the design.

Say hello

LET'STALK

Always interested in ambitious products where I can own features end to end. Email is the fastest way to reach me. I'm on IST but happy to overlap with other time zones.

p.s. — no stamp required